Hospitality Photography That Invites Guests In

Great hospitality photography does more than document a property. It gives potential guests a sense of what it feels like to be there.

I'm Tom Krueger, a commercial photographer based in Wisconsin and available for hospitality photography throughout the country. I work with hotels, boutique inns, bed and breakfasts, resorts, and other hospitality businesses to create inviting imagery that showcases the character of a property and the experience it offers.

From beautifully designed guest rooms and welcoming common areas to dining, amenities, architectural details, and the surrounding property, I approach each assignment with an eye toward creating a complete visual story. The goal is photography that works across your website, booking platforms, advertising, social media, and other marketing while helping your property stand out to potential guests.

An Experienced Photographer—and an Easy Guest

I've spent years photographing commercial spaces, interiors, people, food, and the details that bring a location to life. That range of experience translates naturally to hospitality photography, where every part of the property contributes to the guest experience.

I work efficiently, bring professional lighting when needed, and pay close attention to styling, composition, color, and the small details that can make a significant difference in the final images. I also understand that I'm working in an operating hospitality business, so I strive to make the photography process organized, flexible, and minimally disruptive to your guests and staff.

Based in Wisconsin. Available for hospitality assignments nationwide.

“We determined it was time to rebrand our Bed & Breakfast.  We had purchased a turn-key business 3 years prior and it wasn’t living up to our expectations as far as occupancy, therefore, income.  Creating a new website was part of that rebranding process and Tom Krueger was referred to us as a top notch photographer.  Not only was Tom referred to us, we were highly encouraged to use his photography skills for that new website.  It was a test of faith, and not only were we not disappointed, Tom exceeded our expectations. Tom produced photos we are able to use as part of our signature, not only representing who we are, but also seasonal photos we can use throughout the year.  You will find Tom to be meticulous, taking his time to set up each shot to ensure perfection. We found him to be very easy going, willing to work with our schedule no matter if it was July and we were 90% booked, or later in the year when we’re not quite so busy.

If you are looking to take your business to the next level, Tom Krueger can provide the photos to help you get there.  The photos he provided have helped us turn our business around, insuring a future for our B&B.”

 -Beth & Roger Kalata, Inn on Lake Wissota

“The pictures are a wonderful way for those who have never been to a bed & breakfast to get an idea of where they will be staying. These pictures are worth a thousand words and especially useful to those who prefer to see rather than read. One young man who had not been to a b&b loved seeing a bathrobe and asked if there really was a bathrobe in the room. It's a little thing but again he chose that room because of the bathrobe.

Many guests ask for the items they see pictured for breakfast.

More importantly people are skeptical of staying at a B&B because they think it is "Grandma's or Aunties house" and your pictures help to dispel that myth. They can see that the rooms and features are updated and not full of "frufru"

Thanks Tom!”

-Barbara J. Robinson, Astor House Bed & Breakfast

A few of the Inns that I have worked with…

Allyn Mansion - Delavan, WI

Stewart Inn - Wausau, WI

Hidden Serenity - West Bend, WI

White Lace Inn - Sturgeon Bay, WI

Pinehurst Inn - Bayfield, WI

Green Lake Inn - Green Lake, WI

Inn on Lake Wissota - Chippewa Falls, WI

Castle La Crosse - La Crosse, WI

Ringling House - Baraboo, WI

Inn at Wawanissee Point - Baraboo, WI

Harbor Shores - Lake Geneva, WI

Astor House - Green Bay, WI

Honeybee Inn - Horicon, WI

Hotel Galena - Galena, IL

Hawk Valley - Galena, IL

300 Clifton - Minneapolis, MN

Habberstad House - Lanesboro, MN

Looking Glass - Grand Haven, MI

Dempsey Manor - Manistee, MI

The Inn of Saugatuck, Saugatuck, MI

Kalamazoo House - Kalamazoo, MI

Oakwood Inn - Spirit Lake, IA

Glenlaurel - Rockbridge, OH

Swope Manor - Gettysburg, PA

Carlisle House - Carlisle, PA

Stonecroft Inn - Ledyard, CT

Rosemont Inn - Utica, NY

Friends Lake Inn - Chestertown, NY

Inn at Harbor Knoll - Greenport, NY

Blue Mountain - Missoula, MT

Bottger Mansion - Albuquerque, NM

El Farolito - Santa Fe, NM

Four Kachinas - Santa Fe, NM

San Juan island Inn - Friday Harbor, WA